Project
MISTERWIVES
‘Nosebleeds’
Album Campaign
2023
Role
Creative Direction
Photography
Direction
Branding
“Out Of Your Mind” Music Video
Credits
Director/Editor/Color: Matty Vogel
Treatment: Mandy Lee + Matty Vogel
“Nosebleeds” Music Video
Credits
Creative Direction: Matty Vogel
Director/Editor: Jax Anderson
Executive Producer: Jesy Odio
Producer: Veronica Zin
Director of Photography: Tim Toda
Color: Cameron Marygold
Production Company: Teenager
“Ultraviolet” Music Video
Credits
Director/Editor/Color: Matty Vogel
Branding
A key element of the branding was to create an organic, authentic treatment that leaned into the insightful and honest brand of songwriting Alec has created. To reflect this, logo and type treatments have all been printed, collaged, and hand-scanned for every delivery.
As a component of the initial album release campaign, I conceptualized and shot a two-day campaign with Alec and our team to maximize the number of versatile looks we could utilize. So far we’ve used unique images from this set of photos for album artwork, single artwork, all tour admats, layout, canvases, and many more peripheral assets.
Live Video Content
Over the course of the album cycle we have created 20+ individual pieces of live video content, which were utilized as show production for festivals and shows that Alec has played including Coachella.
